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Prepare the Home for Sale

Prepare the Home for Sale


Imagine you’re the buyer and examine your home with a critical and objective eye. First impressions are extremely important. Listed are some suggestions on how to prepare your property for potential buyers.

  • Provide a polished appearance. A clean and fresh exterior, landscaped yards, and well maintained grounds create an inviting
    ambiance to potential buyers.
  • Apply fresh paint inside and outside where required.
  • Clean carpets, polish wood floors and decorative hardware. Secure loose stair carpeting and railings.
  • Allow the maximum amount of light into all rooms. Maintain sparkling clean windows and open draperies.
  • Examine all faucets and repair those which are leaking. Be sure electrical fixtures are clean and smoke detectors are in good
    working order.
  • Keep the kitchen and bath spotless. Check tile grout and caulking and repair any loose tiles. Be sure sinks, counters and cabinets
    are clean both inside and out. Repair noisy kitchen and bathroom fans. Re-glue any peeling wallpaper.
  • Inspect the closets, storage areas, and garage making them appear presentable and spacious to prospective buyers.

Showing Your Property

Before a showing, it is important to view your home with an objective eye.

  • Having the property clean and orderly will enhance your home to a prospective buyer.
  • Please arrange to leave the property during the showings which allows the potential buyers to ask any questions. By leaving the property, you enable the potential buyers to envision themselves as the new owners.
  • Turn on the lights and open the draperies to highlight your property’s best features. If the day is cool or the showing is taking place in the evening, a fire in the fireplace would be inviting. Soft music and fresh flowers add a cheerful ambiance.
  • Be sure your closets are neat and organized. Leave the doors slightly ajar so buyers feel free to examine the size and space available. Store away jewellery, valuables, money and small items that could easily be displaced.
  • Do not cook foods with strong aromas before the showing.
  • For your safety, do not let strangers in your property even if they appear to be a prospective buyer. If any individual comes to the door requesting a viewing of your property without an appointment, please give them our business card and have them call us directly to schedule an appointment.

Factors Affecting The Marketability of Your Property

Some factors are beyond our control:

Physical Features

  • Location of property
  • Size of property lot
  • Floorplan
  • Architectural Style

The Competition

  • The number and prices of similar properties for sale
  • Financing Terms
  • Location
  • Physical condition

Market Conditions

  • Buyer demand
  • Prices of recently sold properties
  • Interest rates
  • Availability of financing
  • Time of the year (seasonal demand)

Some factors are within our control:

Listing Price And Terms Offered

A thorough, competitive market analysis will provide us a realistic guide to help you determine the obtainable best price in today’s market

Condition Of Property Inside

By following the practical steps in the Best Seller Home Enhancement Guide, we package your property to show as best as possible.

Promotional Strategy And Ease

We will agree upon a Marketing Schedule tailored to you, outlining the most effective actions that will help sell your property as quickly as possible, for the best price.

Virtual Tours And The Internet

Real Estate print media, HAUTE LIVING, ROBB REPORT and LUXURY HOMES are three magazines which offer maximum exposure to very select buyers. These publications are extremely effective to introduce properties in metropolitan Charleston to the most affluent markets. Other recipients of these magazines include Fortune 500 CEO members, members of The Rich Register and real estate brokers throughout the country. It is also distributed in key locations including country clubs, yacht clubs, art galleries and luxury automobile dealerships.

Virtual Tours

Utilizing today’s technology maximizes exposure of your property to respective buyers not only in United States, but throughout the world. Through interactive imaging on the Internet, buyers are able to virtually step inside your property. Virtual property tours available on web sites such as,, Google Real Estate, Yahoo Real Estate,,, allows millions of buyers to have access to the property. You may also view Virtual Tours at our personal web site,, or watch a private showing in our office.